LinkedIn, the world’s largest professional networking platform, plays an increasingly pivotal role in the digital landscape, where your online presence is more critical than ever. With 65 million decision-makers and a highly engaged user base, LinkedIn has become the preeminent social media network for professionals in the legal sector.
What sets LinkedIn apart is its ever-expanding suite of tools designed to bolster brand visibility and foster success. Among these tools, the LinkedIn post boosting feature shines as a means to amplify the reach and impact of your content.
LinkedIn Post Boosting: A Closer Look
LinkedIn post boosting revolves around one core objective: enhancing the visibility of your posts. This involves reaching a broader, more targeted audience to achieve your specific goals effectively. The benefits of utilizing this feature are substantial. LinkedIn boasts over 830 million users globally, with approximately half of them actively engaging with the platform each month. This vast user base opens the door to a wealth of opportunities, but it also underscores the competitive nature of the platform.
By boosting a LinkedIn page post, you break free from the limitations of your existing followers. Your content not only reaches your current audience but also appears in the feeds of users who aren’t following your page, thereby expanding its exposure significantly. What makes this tool even more enticing is its user-friendliness. You don’t need technical expertise to leverage it; a few clicks can propel your content to a much larger audience.
Precision in Targeting
LinkedIn’s post boosting doesn’t stop at broadening your reach; it excels in precise audience targeting. Leveraging accurate member-generated data, you can tailor your content’s reach based on various criteria. Location, job function, seniority within organizations – these are just a few of the variables you can fine-tune to ensure your content resonates with the right individuals at the right time.
Eight Steps to Boosting a LinkedIn Page Post
To harness the potential of LinkedIn post boosting effectively, follow these eight steps:
- Access the Admin View: Begin by accessing the admin view of your LinkedIn Page (your company page, not your personal profile). Locate the post you wish to boost within the ‘updates’ section of your page feed;
- Click ‘Boost’: Just above the post you want to boost, find and click the ‘Boost’ button to initiate the boosting process;
- Select an Objective: On the ‘Boost Post’ page, use the dropdown menu to choose an objective aligning with your company’s needs. This guides the optimization of your boosted post;
- Define Your Audience: This step is crucial for the success of your campaign. LinkedIn offers advanced targeting options that allow you to zero in on specific demographics, industries, job functions, and even specific companies. Think about who would benefit most from your content or who your ideal customer would be. By narrowing down your audience, you ensure that your post is shown to those most likely to engage or convert;
- Customize Ad Placements: LinkedIn allows you to select where your ad appears. This includes the LinkedIn feed, the right rail, or within LinkedIn Audience Network. Choosing the right placement can affect visibility and engagement rates, so assess each option based on your campaign objectives;
- Set Your Bid and Budget: LinkedIn operates on a bidding system. You can choose between cost per click (CPC) or cost per impression (CPM). Your choice should align with whether you want to prioritize visibility or engagements. Define a daily or total budget to control spending and avoid any unexpected costs;
- Billing Account: It’s crucial to select the correct ad account for billing purposes when promoting a post or an ad. This step ensures there are no interruptions in your campaign due to payment issues. The billing account is where all the advertising charges will be accumulated. Make sure this account has sufficient funds or an approved credit limit. Regularly monitoring this account can also help in avoiding unexpected charges and keeping a track of your ad spend. If managing multiple accounts, always double-check your selection to prevent billing the wrong entity;
- Click ‘Boost’: After meticulously setting up your ad preferences, the last step is to click ‘Boost’. This simple action propels your content to be seen by a much wider and targeted audience. Once activated, the post begins its journey of garnering more views, likes, shares, and potentially more conversions. Monitor its performance over time to gauge its effectiveness and consider making any necessary tweaks in the future to optimize results. Remember, the power of a boosted post lies in its ability to engage users beyond your immediate followers.
Optimizing Your LinkedIn Boosted Post
While the mechanics of boosting a post are straightforward, your content’s success hinges on its quality and strategy. Here are four strategies to optimize your boosted posts:
- Develop an Organic Presence: Prioritize cultivating an organic presence on LinkedIn before diving into boosting. Consistently post authentic, relevant content. Engage with your audience by responding to feedback and participating in the comments section. Ensure your LinkedIn profile fully reflects your expertise;
- Boost High-Performance Posts: Not all content is created equal. Analyze your past posts to identify high-performing ones. Focus on content types like new service launches, topical news, and industry reports. Select content that aligns with your objectives and has a track record of engaging your audience;
- Strategic Audience Targeting: LinkedIn’s post boosting shines in reaching ultra-specific target audiences. Capitalize on this capability by tailoring your content to reach people based on their professional interests, industry, seniority, and more. Strategic audience targeting ensures your content resonates with the right individuals;
- Select the Right Objective: Your chosen objective is pivotal in aligning your content with your goals. Whether you aim to build web traffic, gain followers, or raise event awareness, your objective guides LinkedIn’s algorithms to match your content with the most relevant audience for optimal impact.
Understanding the Cost of LinkedIn Boosted Posts
LinkedIn post boosting provides budget flexibility. You can allocate either a daily or lifetime budget for your boosted post. Keep in mind that there’s a minimum daily spend requirement of approximately AU$15.00. This minimum spend ensures your boosted post receives sufficient exposure to reach your desired audience effectively. You can easily monitor your spending from your LinkedIn account and make adjustments as long as you meet this minimum threshold.
In conclusion, LinkedIn post boosting empowers legal professionals and businesses to expand their digital presence and engage a global audience of decision-makers. With precise audience targeting, a user-friendly interface, and budget flexibility, it’s a valuable asset for enhancing your LinkedIn marketing strategy. By following the eight-step process and implementing content optimization strategies, you can unlock the full potential of LinkedIn post boosting, achieving your business objectives with greater impact in today’s competitive digital landscape.